The innovative SmartAd platform is the state of the art in video advertising. The SmartAd platform offers dramatic improvement in user experience and response including higher click-through rates. With SmartAd's sophisticated object recognition technology, the platform is able to automatically and intuitively locate subject matter on the screen and place ads in blank spaces, while ensuring that user never misses the content they want to see. Keystream's SmartAd encourages users to interact with it and respond when rolled over. To further drive viewer experience, SmartAd automatically starts and stops video content where the viewer interrupted the video to click on the ad, ensuring that viewers never miss valuable content.
A new way to monetize Web video:
- Automatically, intuitively pin-points blank space within video content
- Significantly improves user experience
- Higher click-thru rates
- Better monetization of video assets
- Customizable business rules = better publisher control
- Automated placement for real-world, uncontrolled video content based on 8 video analysis patents
- Non-intrusive; Doesn’t block action; Keeps viewer engaged
- Content agnostic - Sports, Drama, Reality TV, UGC, Live Streaming, etc.
- Software as a Service based platform (SaaS)
- Flash and Silverlight-based - easy integration and customization
- Third-party integration (Incorporates user geographical and demographic data for better targeting)
- No human intervention required – low cost production
- Rich media toolkit to enhance ad creative
- Unlocks new and significant ad inventory and provides improved monetization for publishers
- 10 second ad placement opportunities occur typically every 1-2 minutes
- Offers powerful interactive direct response and branding branding opportunities for advertisers